Digital Skills: Social Media 101

Turning your social channels from average to amazing is not solely down to the content or channel used, but also the processes and approaches you take to managing them.

About this course

This two-week course will help you discover critical tools and techniques to plan and manage your social media channels effectively.

Develop a sound social media management approach

You’ll discover how to develop and refine a successful social media management approach. You’ll explore each stage and element of social media management, covering insight tools, planning frameworks, day-to-day management tools, and monitoring and measurement techniques.

You’ll also find out how to create an effective social media policy that will guide your work and help avoid potential disasters.

Planning resources for effective social media campaigns

Social media activity and content production can be highly resource-intensive. You’ll discover how to manage both time and budget, and learn how to make the very best impact with the resources you have available.

You’ll learn how to implement processes and tools such as a content calendar to help the smooth day-to-day delivery of your strategy.

What topics will you cover?

• What differentiates great social media?
• Social media insights and monitoring
• Social media policies
• Avoiding social media disasters
• Social media channel management tools
• Content calendars and social media processes
• Social media measurement

What will you achieve?

By the end of the course, you‘ll be able to...

• Apply social listening tools for market, audience and channel insights
• Create an effective social media policy and avoid social disasters
• Create an efficient and effective social media management approach using tools and processes including content calendars
• Assess social listening, channel analytics and web analytics to keep improving social media

Who is this course for?

This course is designed for anyone who would like to increase their awareness and understanding of social media marketing. You don’t need any prior knowledge, although any work experience will help contextualize and enhance your learning.